"The details are not the details.
They make the design"
- Charles Eames -
RENÉE CASCARINA is an accomplished creative director, designer and entrepreneur. Working as a top consultant to both agency partners and direct-to-client, CASCARINA brings her passion for branding and design to the fashion, beauty and lifestyle industries throughout New York, London and Florence.
CASCARINA’S signature design style is strongly influenced by the world of fashion and beauty, with a distinctive global sensibility. Having extensive experience within these markets has enabled her to create projects for some of the most discriminating, image-driven celebrity brands, including Gwen Stefani, Valentino, Mary J. Blige and Jay-Z. Her passion and integrity for design and authenticity is acutely represented in her own luxury accessories brand, RENÉE CASCARINA ATELIER, which debuted its first collection in the spring of 2010.
CASCARINA’S additional accomplishments include rebranding the iconic italian jeweler Nomination — putting the company back on the international fashion radar with a fresh, new campaign and brand appeal. In 2010, she embarked on designing and producing the rebrand, Monio and style campaigns to mark the relaunch of New York-based beauty company Carol’s Daughter. And more recently in 2012, Cascarina played a major role as director of design and style during the rebranding of DSW the American mega-store for discounted designer shoes.
CASCARINA’S holistic approach to brand building and product development is attributed to a 360° integrated vision. Her unique passion for the process of taking brands from strategy to marketplace ensures cohesive vision and flawless execution. Working in collaboration with agency partners, manufacturers, production studios and PR firms, CASCARINA delivers boutique-style focus and attention to detail.